Q4 2023 U.S. iOS Performance of Top Personal Finance Apps

As the year 2023 wrapped up, the performance of personal finance applications on iOS in the United States exhibited notable trends. Sensor Tower's data provides an insightful glimpse into the top 5 budgeting and planning apps of the fourth quarter.

Rocket Money - Bills & Budgets saw a significant increase in downloads, jumping from 90K in the last week of September to a peak of 237K in the final week of December. Revenue also rose sharply in December, peaking at around 111K in the third week. The weekly active users followed an upward trend, starting at 988K and reaching over 1.2M by the end of December.

Splitwise experienced fluctuations in revenue, with a peak of around 19K in the last week of December. Downloads decreased over the quarter, from 38K to 23K, while active users saw a slight decline, ending at 87K in the last week.

Mint: Budget & Expense Manager showed a decline in revenue after the first month, eventually dropping to zero by mid-December. Downloads remained fairly stable, with a slight increase to 30K by the end of December. Active users presented a downward trend, starting at 629K and decreasing to 440K by December 25th.

Cleo: Up to $250 Cash Advance did not generate revenue during Q4. However, downloads saw an increase from 23K to 25K, and active users peaked at around 192K in mid-December before ending slightly lower at 187K.

EveryDollar: Personal Budget witnessed revenue growth, particularly notable in mid-November, reaching around 117K. Downloads saw a significant increase to 33K in the last week of December. Active users exhibited growth throughout the quarter, from 215K to 258K.

For more detailed insights and analysis, Sensor Tower's comprehensive data offers an in-depth look at the app economy and user engagement trends.